The Dark Knight Poster

http://www.impawards.com/2008/dark_knight_ver15.html

This has to be one of my favourites, easily! It uses the success of Batman as a character to attract the audience, relying on their wider cultural understanding of Gotham’s characters. Not only of Batman, but of The Joker. We see the reference to him through the use of the symbolic Joker ‘calling cards’ and also through the bloody smile which not only reflects his character but could be seen as an indication to the narrative. The fact that we see the iconography of the bat symbol now transformed to highlight the Joker’s humour creates enigmas as to whether the Joker actually defeats Batman of transforms his representation in some way.